Honest, hands-on reviews of AI photo and video editing tools

EditFrame is an independent review publication run by working photographers and video editors. We pay for the tools ourselves, push real client jobs through them, and write down what actually happens, including the parts the marketing pages skip.

A photographer reviewing AI-edited RAW files on a calibrated monitor in the EditFrame studio

Who we are

A review site run by people who edit for a living

EditFrame was founded in Tallinn in 2021 by three working photographers who were tired of AI editing tools being reviewed by people who had never delivered a paid gallery. Between us we shoot weddings, commercial portraits and short documentary work, and we cut our own video. When we say a generative fill falls apart on hair at 100% zoom, or that a noise reduction pass smears fine texture in shadows, it is because we watched it happen on a real job.

Every tool we cover is tested the same way: the same set of RAW files, a calibrated monitor, identical export settings, and notes kept across weeks of use rather than a single afternoon. We do not accept sponsored placements, and no company sees a review before it goes live.

Guides from the editing desk

Reviews tell you which tool to buy. Our guides show you how to work once you own it. The AI photo workflow guide walks through a full edit: import and cull, RAW conversion, cleanup with generative fill, local masking, a restrained color grade, and export settings for web and print. It is the same sequence we use on client galleries.

If you are cutting motion, the video editing basics guide covers timeline thinking, ripple edits, cuts versus transitions, LUTs and basic color correction, audio levels, and the export bitrates and codecs that matter for common delivery targets.

How we test

Each photo editor gets the same folder of RAW files shot on three different cameras. We check demosaicing quality, shadow recovery and noise reduction on identical frames, then compare exports side by side at 100%. Video tools get the same multicam project with mixed frame rates, and we time real tasks like ripple trims, keyframed masks and final renders. You can read the full methodology and meet the team on our about page.

We do not score a tool on its demo reel. We score it on the Tuesday afternoon job that has to ship by six.